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Peado.jpg is a challenge for the environmentally-aware to take to task the traditional activewear industries by subverting consumerism and making sustainability a core concept for the future, whilst highlighting the need to reduce the waste of fast fashion.

You bring your stuff to us; we re-invent.

The secondhand clothing industry’s environment benefits range from fewer carbon emissions to saving water and reducing waste. A garment that is purchased through the secondhand market reduces the need to manufacture a new item and thus saves resources.

Becoming a means of resistance, and offering a range of aesthetic, social and economic possibilities, can subvert the obsessive quest for the new found in contemporary consumerism.