To raise awareness about a cause, you often need to demonstrate the problem. However, that doesn’t mean awareness videos need to be sad to make a point. Andi’s charity films have helped to deconstruct stereotypes and promote an organization’s fundamental message of educational empowerment. Viewers walk away with the knowledge of what they can (very easily) do to support the cause.
The call to action? Simply getting the word out.
Amazing Grace Uganda – Charity Doc, 2012
World Water – Informercial, 2009
Barnado’s – TVC, 2011
